Why Does LinkedIn Need Connectifier?

By Assaf Eisenstein,

Carol Quinn,

Kia Walker,

Ty Goodrich,

Michele Li,

and Danny Halloran

Feb 9, 2016

Last Friday, LinkedIn released its earnings statement and clearly the market didn’t like the message, as LinkedIn plunged 40 percent in early trading and erased $10B in market cap. We, however, are more interested in the announcement that LinkedIn is buying Connectifier, and to be more specific, why they are buying it.

Connectifier is sourcing software that was founded in 2012 by a team of ex-Googlers, and it has raised $12M in 3 rounds so far. It has built a social aggregator database of profiles so that recruiters can source candidates from various social networks, similar to TalentBin (acquired by Monster), Entelo, and us.

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