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Proceed With Caution When Assessing Someone Using Social Media
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There are many different new tools that allow an employer to try to measure someone’s personality using a job candidate’s social media accounts.
Cool stuff. But how accurate is it? And does it correlate to job performance?
I explore that in the podcast below with Shawn Bergman, a professor at Appalachian State University.
You’ll get a sense of what some of the challenges are (spoiler alert: people who post more often show different results than less-frequent posters) and whether there’s a future for social-media screening.