I give Indeed a lot of grief for not participating in Google for Jobs and not letting the search giant index its job postings. For years, Indeed has gotten rich off the free traffic Google provided, so it seems a bit selfish to take its ball and go home when Google decides to become a competitor.
And why say nay to all the free search traffic Google for Jobs could provide to and employers and job seekers, Indeed? It’s a bit irresponsible on its face and frankly a tad crazy. That said, there are reasons to think Indeed might just be crazy like a fox by not playing Google’s game.
Chew on these.
The strategies above are far from a slam-dunk. Betting against Google has been a fool’s errand for many over the years. However, it can be done. Yelp has been fighting the good fight against Google for years and survives nonetheless.
Indeed seems to be following Yelp’s lead, as well as Craigslist’s. Ultimately, this could work well for it, at least until the staffing business and other solutions gain a foothold, making job postings less important.