Google’s Rabbit Hole — Sourcing Top Talent Based On Their Search Words

By Carol Quinn,

Kia Walker,

Ty Goodrich,

Michele Li,

and Dr. John Sullivan

Dec 16, 2015

This article is part of a series called Editor's Pick.

Editor’s note: This post, which was previously published on ERE, offers great insight into the sourcing and recruiting practices at Google.

Google’s “rabbit hole” recruiting program simply has to be classified as innovative.

The program has two major components. The first (a “keyword sourcing” approach) identifies employed top talent (some call them passives) based on the advanced terminology that they place in the Google search box while learning and doing their job. After they are identified, an unexpected message appears on their open Google search page stating “You speak our language.”

This article is part of a series called Editor's Pick.

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