5 Ways to Use Periscope to Attract Talent by @susan_vitale


An astounding 10 million people have created Periscope accounts since the app was born in late March, and almost two million people actively use it every day. That said, while it’s still the new kid on the block, the livestreaming app holds some clout in the social media community, and many companies, large and small, have begun to leverage it for disseminating social campaigns and boosting brand awareness among target audiences.
As brands begin to experiment with Periscope, one critical use for the platform they shouldn’t ignore is communicating their employer brand with the intent to attract talent. Given that 56% of today’s job seekers spend 1-4 hours researching companies online (iCIMS), it is crucial that businesses find a way to stand out and engage with talent online. Periscope is just one more tool that brands can use to showcase their company culture and mission, as well as establish rapport and likeability with job applicants. What better way to do so than through the medium of video where the passion from a CEO’s voice, the noise of a lively office, or the genuine excitement of a happy employee can speak volumes.
Here are five tips on how your company can use Periscope to communicate your employer brand and attract talent: